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Lead magnet11/30/2023 ![]() Notice how I’m still talking about this eBook all these years later!Īlso, despite what I said earlier, eBooks can still be highly effective lead generation tools (largely depending on your industry). Now, I’m not saying have to produce a piece of this magnitude for your eBook to work, but I simply want to highlight why offering something of such quality is so important for this strategy to work. It’s one of the best lead magnets I’ve ever come across to date. You could literally follow it, page by page, and within a month have built a structured digital content strategy from scratch. If my memory is correct, it was somewhere between 250-260 pages long (around 12 chapters) and was jam-packed full of advice, templates, tools, as well as a step-by-step process. That said, there’s still value to be had from creating a high-quality, evergreen eBook that offers readers genuine value.Ī great example that comes to mind (if you can manage to find a copy of it online) is The Advanced Guide To Content Marketing by Neil Patel and Kathryn Aragon. Unfortunately, what was once the gold standard of lead magnets has been steadily diluted over the years.Ĭompanies simply merged a couple of blog posts together, converted them into a. ![]() Lead Magnet Ideas (with examples)Īs promised, I’ll run through some of the most popular lead magnet ideas you can implement to grow your email marketing lists.Įbooks are typically long-form pieces of evergreen content (think “how-to guides”) consisting of several digital “pages” that readers can flick through, often served as a. Of course, the keyword here is “ if” they like it…which is why your lead magnet must offer readers something well worth their time in return. If they like it (and see the inherent value inside) they’ll come back when they’re ready and buy. When prospects hand over their email addresses, they do so in exchange for a taste of what your product or service offers. Think of this small sample as your lead magnet. The hope is, that after trying said sample you’ll like it, and head over to the counter and buy the whole thing. Occasionally, you’ll see one of the restaurant chains offering samples of a popular dish. Particularly if it involves a complex sales process or buying a high-ticket item.īy obtaining a prospect’s email address you can reach out and nurture them with relevant, helpful, and high-quality content so that when they are ready, your brand will almost certainly be top of mind.Ī great way to get your head around it is to think of the food courts at a shopping mall. That’s a ridiculously high ROI!Īs we briefly touched upon earlier, not everybody is ready to purchase the first time they visit your website. Lead magnets are your best bet in building out and compiling a high-quality email list.Īnd despite the various marketing channels now available to businesses, email marketing remains one of the most (if not THE most) cost-effective of them all.Ĭonsider that, for every $1 you spend on email marketing you can expect an average return of $42. – essentially anything that readers deem interesting enough to offer their email up in exchange. pdf files, free templates, checklists, walkthroughs, teaser classes, etc. Generally, this comes in the form of high-quality, downloadable content such as eBooks. “A lead magnet is anything that incentivizes potential customers to part with their contact information, typically an email address.” What is a good example of a lead magnet?.What constitutes a lead magnet? How do you create one? Do they fall under the responsibility of the marketing team?įiguring our students weren’t the only ones with a few lingering questions to be answered, I decided to put this article together in an attempt to answer them. One thing we noticed after speaking to students is just how much confusion there is surrounding the subject. So, what should you do? How can you go about converting organic site visits into paying customers? So no matter how much you throw your product or service at them, in that particular moment, they’re highly unlikely to convert. Whichever route they took, they’re likely just curious about who you are, what you offer, and what you’re about. ![]() They could have arrived via an affiliate link, a Google search query, or a recommendation from a friend or colleague. How to create a lead magnet?: When the majority of visitors land on your website or social media channels, the chances are they’re not ready to buy your product.
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